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Marketing
Marketing aims to enable a product to find its market, its targeted clientele. The different divisions of Chauvin Arnoux Group entrust the Marketing activity to Product Managers.
The Product Manager is responsible for one or several ranges for which he ensures:
- market research
- new product specifications
- follow-up of research with R&D or with external service providers
- marketing of products (advertising, prices, promotion, distribution)
- monitoring of products’ life span
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He trains sales teams on new products (technical features, sales pitch) and sometimes accompanies sales teams to the customer’s.
Product Manager profile:
- Engineer or equivalent in Electronics, Electrical Engineering or Physical Measurements
- Trained or experienced in marketing or sales techniques
- Good level of English
- Good interpersonal and listening skills
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Jobs & Activities 
